Behind the Scenes of a Tall Poppies Website Design: – Wordpress, Thesis theme, WooCommerce, WooCommerce Bookings, Subscriptions, Courses, Retreats and more handy tools....

Behind the Scenes of a Tall Poppies Website:

Dana DaPonte is an artist and an intuitive. She helps women transform challenges into chances to heal and awaken. She works with moms and daughters on heart healing and healthy relationships. And she creates art that celebrates motherhood and the divine feminine. To do all this, she offers online courses, intuitive therapy, intuitive readings, retreats—and her artwork.

It all fits together, but she needed a website that helped her pull all the pieces together AND make selling various kinds of services and products easy.

My (not so secret) ecommerce tool of choice is what really made Dana’s site work.

WooCommerce empowers us to be able to sell not only physical products (i.e. her art), but to also sell products that required payment plans and unique taxes as well as services that needed to be booked at a specific time and date and automatic enrollment in private course content.

Learning how to manage and administer any software is always a challenge and I wanted to help Dana minimize the number of programs she needed to master so that she would be supremely proficient and confident in her website. Furthermore, I wanted to automate and simplify as many of the systems as possible.

For example, we could have created a button to buy an intuitive therapy session with Dana, and then asked Dana to manually email the new client and ask them to book an appointment via a tool like Calendly. However, with WooCommerce, we were able to install the Bookings Extension so it automatically sends reminders to both Dana and the client, and therefore Dana’s administrative busy-work is radically reduced.

Similarly, we could have sold a course, and asked Dana to manually add the client to her course software and email newsletter manager, but that’s not how we roll at Tall Poppies! Instead, when a client buys a course (choosing to either pay-in-full or with monthly subscriptions), they’re also automatically enrolled in a course (which uses the LearnDash software), and they gain immediate access to a private part of the website containing the course material.

All of these systems are integrated with MailChimp so that subscribers and customers are added to unique groups in her list, and in turn, unique auto-responder emails are triggered.

Let’s take a closer look at how I got all those intriguingly different pieces to work together:

I love her blend of creative genius, organization geek and marketing know how.


Katy is a master at bringing function to your web page in a way that maintains its beauty, and in a way that creates the optimal selling experience. Katy made many valuable suggestions to me regarding how information could be best presented to increase sales. I love her blend of creative genius, organization geek and marketing know how. I could have just received a website but Katy gave me an experience that enhanced my business.

The investment was a stretch for me, but I wanted to accomplish a lot with my website, so considering the amount of things I needed, and Katy's attention to detail, the effort, the care, the follow-through and the suggestions, tips and expertise... and so much more, I feel it was well worth it.

My imagination feels free to create whatever it wants to create because my website has a lot of different features and sales systems. It is extremely functional and as a highly creative person, I’m free to try different things and now I have an avenue to do that. I really feel like the sky is the limit and my business is free to grow.

And it's so pretty. I love that too! I feel like I'm presenting an image to the world that better represents who I really am. The design, style, and beauty of my site helps me to feel confident. I finally have a face for my business that represents me in a way that I want to be represented.

Dana da Ponte

A few other tools I used in Dana’s site:

I’ve mentioned before that I build sites in WordPress, exclusively with the Thesis theme. But, you may think, I don’t want my site to look like everybody else’s. Don’t worry!

Thesis gives us so much to play with and I’ve worked with Thesis so much I know exactly how to mold it to make each site beautiful, unique, and super functional. I adore the flexibility of Thesis and my clients adore what I do with it. Take a look at Dana’s site and Jen’s site—both Thesis themed, but no cookie cutter templates here.

Taking the Next Step

Are you looking for somebody to make your website work? Think we could create something beautiful—and really functional—together? Get started today by answering a few questions here so I can get a sense of your big, bold and beautiful hopes and dreams for your website.

Then we’ll schedule a discovery call where you can ask any questions you have and I can share more details about how we’ll work together to create the website of your dreams.

I can’t wait to learn more about you and your blossoming business.

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