MailChimp's super simple secret method to track marketing campaigns and which forms your subscribers are using to sign up to your list.

MailChimp’s super simple secret method to track marketing campaigns

Did you know you can track marketing campaigns with MailChimp? In other words, did you know that you can find out which form in your web page, or which page in your website your subscribers are using to subscribe to your list?

Did you know that you can use this tracking information to then send out unique email campaigns to subscribers based on which form they used to sign-up?

This is Handy To Know When…

One of my client’s was recently running a Facebook ad campaign. Facebook advertising does come with some tracking systems, but my client found them a tad confusing, and just wanted some really simple verification of the success of our campaign. So, we added the tracking code to a form on a special landing page in her website, that we created just for her Facebook campaign.

Another client has a few different opt-in PDFs. For example, she has one main one distributed throughout her website. If you drill down to each of her services, she has different giveaways for new subscribers, based on which service or product they are interested in. She also creates unique landing pages for each conference she goes to, and provides conference attendees a special downloadable gift, based on the subject-matter of the conference.

Most importantly, she wanted to be able to send custom MailChimp auto-responder emails to her subscribers, based on which opt-in bonus they received.

So, I whipped up a video to show my Tall Poppies Design clients – and you – how to be able to add an extra line of HTML to your MailChimp forms in your website so that you too can track campaigns, and in turn send unique marketing messages to segments of your list.



Code Snippet

<input type="hidden" name="MERGETAG" id="MERGETAG" value="YOUR_CAMPAIGN_NAME" />

Quick Steps

  • Add a hidden Text field to your MailChimp sign-up form
  • Give the Text field a one-word name, and use the same one-word for the MERGETAG field
  • Copy the embeddable form from MailChimp and paste it into your web page, or go to your form in your website
  • Paste in the HTML <input type=”… etc. after the subscribe button html, before the last </div> html tag
  • Update the name and id fields with the MERGETAG between the speech marks, eg. “SOURCE”
  • Update the value field between the speech marks with a one-word name for your campaign, eg. “website”
  • Update or Publish your page or post
  • Test it out by using one of your email addresses that is not subscribed to your list

The End.

Well, it’s just the end of this video tutorial. It might be just the beginning! Are you in need of a brand new website, complete with a comprehensive digital strategy so that you can proudly take your business to new heights? Coupled with a complete video training library (because there’s 50+ more videos just like this one)! Then, perhaps we should team up!


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