Are you ready to light the fire under your website so that you enchant and seduce everyone who stops by? Let’s bring your business dreams to life, online!
Welcome to Tall Poppies Design.
Digital Strategy Meets Art
When you work with me, Katy Martin, you’ll get my dual superpowers of creative artistry and systems strategy. I’m an artist who also loves coding and analytics!
Tall Poppies Design websites are beautiful, yes. But they’re not just pretty faces. The custom websites I develop are intended to be powerful sales tools for your business dreams.
As a digital strategist, I help you figure out which website systems you’ll need and how they’ll all work together behind the scenes to support your business.
I bring both a high-level strategic view and a detailed nuts-and-bolts approach to each website, crafting a solution that is custom to you and your business needs.
On the surface, I design websites.
Let’s get real! That’s far too simplistic.
I take your heart-centered bright ideas and set up the digital systems to bring them to life.
One of the things I love most about the work I do for a living is receiving feedback about how my website designs make my clients feel immensely proud, beautiful, bold, and legitimate. A website is a fantastic tool to help you stand up and say to the world:
“I’m here, take notice.”
You’re so ready for the world to take notice. Are you ready to foster a lifetime love affair between you and your customers – from their very first visit?
My clients describe me as kind, creative, intuitive, practical, original, and organized. They value my attention to detail, my ability to keep projects on track, and my sense of calm even with all the moving parts of a custom website design project.
A love of art led me through a degree in design—a B.A. (with Honors) in Design Visual Communications—at the University of Technology in Sydney, Australia. (When we get to speak on the phone, you’ll notice my Aussie accent!) I graduated in 2003 in the top five of my class, and still live and breathe this level of exquisite design and high standards.
From there, I followed my heart to the Colorado ski resort town of Steamboat Springs. I worked my way up the corporate ladder to become the Colorado Regional Director of Marketing and Sales at the nation’s largest vacation rental company.
As wonderful (and rare in our mountain town!) as that position was, when my husband and I wanted to start a family, I realized I desperately wanted more flexibility and freedom. So I took matters into my own hands, and made the leap to self-employment. I opened the (digital) doors for Tall Poppies Design in 2011.
My design services will be the perfect fit for you if:
- You want your website design to reflect the new level of professionalism you feel your business needs.
- You’ve got a clear business vision and goals in mind. Maybe you’ve recently worked with a business coach or gone through some business training.
- You’re clear that your website could use better systems to support its effectiveness, even if you don’t know what the solutions are.
- You know that DIY hacks by non-designers and un-experienced assistants are no longer cutting it.
- You love beauty and want a website that reflects your desire for things to look gorgeous.
- You’re so, so ready to be proud to share your digital home with potential customers.
Also? You’re probably a woman who is working on this business as a new career or personal passion. You’re sensitive to and familiar with the push/pull demands of life, such as the need for taking time off, and the pressures and occasionally topsy-turvy schedule that families can cause. You value harmonious working relationships.
The Signature Website Design Service
Every website design package is completely custom to you and your business needs.
That said, here’s a base package most clients start with the following custom WordPress website design package, including
- Custom home page
- Page templates
- Blog and single blog posts
- Landing pages (sales and lead generation)
- Navigation menus
- Call-to-action buttons
- Custom headline and body font designs
- Contact forms and questionnaires
- Lead generation funnels
- Social media follow and sharing buttons
- Google Analytics integration
- SEO strategy
- Responsive design and development for mobile devices
- Retina screen coding
- Email newsletter design and automation systems
- Training, and email Q&A
Other services that can be added to this base package:
- Branding and logo design
- Client on-boarding and communication systems
- Lead capture marketing and landing page design
- Online course development
- Shopping cart and e-commerce functionality
I guide you every step of the way in your project, from product development and pricing strategies to content planning to marketing to launching and beyond.
We work together in a highly collaborative, flexible, and organic process. Sometimes the phases described below intersect and overlap—and that’s part of the process!
We’ll look at the big picture of your online presence along with all the tiny details that need to be in place to make your site function effectively, which means collaboration and timely communication are non-negotiables for a successful website design project.
Schedule of Events
Most websites take three to six months to bring to life.
The schedule depends on the scale and scope, and primarily on how quickly copy and photos are delivered and designs are approved.
A. Discovery phase:
- You’ll fill out a detailed project questionnaire
- We’ll have a road-mapping session where we discuss your website functionality and systems needs in detail
- I’ll create a website design roadmap and proposal for all your website needs
- You’ll pay your project deposit. The remainder of your fee will be divided up into installments over a few months.
- You’ll share your log-in details, photos, and copy with me.
- We’ll both gather branding inspiration for the new site, including curating a shared Pinterest board.
- If you have a current site, I’ll conduct a content audit to determine which content is coming and going, and what’s missing.
- After that I’ll map out your new website architecture and create a site map with all the pages needed.
B. Design and Branding phase:
- I’ll set up a Coming Soon page, if needed
- I’ll set up your new subscribers’ opt-in email sequence (with opt-in gift)
- I’ll design and present your new website design and branding guidelines
- We’ll have two rounds of edits to reach the final website design templates
C. Coding phase:
This is where I go into my coding cave and bring your website design to life!
D. Proofing and Testing phase:
When I deem the test website ready (for your eyes only), I’ll share log-in info with you, and we’ll meet to go through the website page by page to proof and test your content and functionality.
This is the exciting part where you get to share your beautiful new digital home with your audience!
At the end of our project, I want you to feel like you’re the master of your web domain, empowered and competent. Clients tell me they feel proud and capable, and ready to bring their dreams to the world after working together. Discover more details about post-launch care here.
When is the best time to hire a website designer?
The only real prerequisite is that you’ve got a clear business vision and goals in mind. I’ll take care of the rest! That said, a great time to hire a website designer is after working with a business coach or going through some business training.
I don’t yet have copy for my website. Can we still work together?
Yes, although I highly recommend you collaborate with a copywriter for your content! Otherwise, this is the most time-consuming (and oftentimes heart wrenching) phase of the project. And it’s also what can make or break your success. I’d be happy to provide referrals to my tried and trusted copywriters, and you can take it from there. Expect your copywriting project to take anywhere from 6-8 weeks; however, you can be working on your copy simultaneously while we design your website. I do, however, require that you submit your copy before we commence coding the website.
I currently have a Squarespace site. Can you build my new site in Squarespace? Or Wix?
Unfortunately, no. I only work in WordPress. This is not because other systems aren’t good, but because I want to be able to apply my years of experience in WordPress to your project.
I’ve already picked a WordPress theme that’s not Thesis. Can you work with it?
The short answer: no. However, we can draw inspiration from the features and styles that captivate you in that theme. I use the Thesis theme because it’s a totally blank canvas and we can create any beautiful, practical design we like. Other themes may be beautiful, but not malleable. Every time a designer picks a new theme, they have to learn that developer’s language (and coding ticks). Because I know one theme—Thesis—really, really well, I know exactly what I can push, pull, and pick apart. (This is just like doctors specializing in certain areas!)
If I have an idea of the branding direction I want to go in, are you able to take that into account?
Absolutely! You’ll be able to share any inspiration and brand preferences you have during the discovery phase of our project.
How do you create my branding?
First, a quick note on logo design: While I’ve created many logos over the course of my career, I now prefer to hand this branding element to other graphic designers. If you need a logo, I’ll happily match you with my tried and trusted designers.
For your website design, we start by collaborating on a shared Pinterest board, where you can show me sites, site details, colors, fonts, and website features you need, along with any Pinterest boards or other image collections you’ve already started—and I take it from there! I start by browsing sites in your market, as well as sites I love and admire. I screenshot all kinds of details, write copious notes, and do mind maps. I create my own Pinterest boards with lots of notes and galleries in photography sites, like Stocksy, for you.
How will we communicate during our project?
I use Basecamp, a project management tool that allows us to stay on track with your project timeline and assists with communication (less email is a wonderful thing). I’ll assign to-dos to you, and you can also see what phase and deliverables I’m working on, so you’re never left wondering what I’m doing.
How much time should I expect to spend on this project?
The discovery phase will require the biggest time commitment from you. I need to really pick your brain and get to know your website dreams and desires, so expect to spend anywhere from three to five hours on the project during this phase.
Otherwise, all you need to dedicate time-wise is 30 minutes here and there to proof designs and page content, help run some tests (so you know firsthand how your clients interact with your website), and finally, a few hours for training after we launch.
Do you provide any training and support after we launch?
After your website launches, I provide you with an extensive library of short training videos that show you how to update and care for your new website. This way, you can re-visit how your systems work and make inevitable updates whenever you need to. There’s no time limit on your access to these tutorials! And, if you ever have something specific that you’d like to know, just ask and I will happily add it to the library. (If you’d like a sneak peek, you can register here!)
You’ll also get access to my website TLC software maintenance and security services that I only offer to clients who have created a website with me.
Lastly, you and I may choose to team up on an ongoing basis. Check out my creative retainer packages.
How does payment work?
I divide your entire project fee across a few recurring monthly payments. Any additional hourly work will be billed upon completion. All payments will be required before the website is launched.
Taking the Next Step
Are we a match made in heaven? Think we could create something beautiful together?
Get started today by answering a few questions here so I can get a sense of your lovely hopes and dreams for your website.
Then we’ll schedule a discovery call where you can ask any questions you have, and I can share more details about how we’ll work together to create the website of your dreams.
I can’t wait to learn more about you!