Night Vision LEAD SCORING SYSTEM SPRINT
For every coach or course creator who’s ever felt ‘in the dark’ about who’s interacting with your content—and what they need from you next.
Did you know…
Your hottest leads are right in front of you,
waiting for you to get them across the finish line
Smart marketers map their customer journey. They understand how people find their content. The journey they take from browser to buyer.
Brilliant marketers take it a step further. They verify their leads. They know who’s clicking on what, where, and when. Who’s closest to saying ‘yes.’
And, most importantly, how to move their best leads to take action.
The result:
Data-driven live launches
Improved evergreen sales
Lower marketing costs
Higher conversions
The Night Vision Lead Scoring System Sprint works with every
digital marketing platform. It’s fully customizable based on your marketing priorities.
HERE’S HOW IT SAVES AND EARNS YOU MONEY
Measure email subscriber value
One of the most meaningful yet often overlooked email metrics. Identify your profitable list-building tactics when you learn how much each email subscriber is worth to you and what you can afford to spend for a new subscriber.
Measure Facebook lead quality
Are you generating leads from Facebook, but not sure if their quality is good enough? Improve lead quality (more important than quantity!) when you know how to track and analyze the right metrics.
Interact with your best leads
For live launches or evergreen. Have your best leads in one place. See how each one is behaving. Make a plan to reach out personally to help them move through your funnel.
Optimize email sequences
Track which emails your top scoring leads are interacting with. See where your most sales or bookings are coming from. Identify any drop-off points or spots in your sequence where people get tripped up.
Let us show you how it works
Organizations using a lead scoring system experience a 77% increase in lead generation ROI
Here’s how your Sprint rolls out:
THE DISCOVERY & DATA PHASE
Apply for your sprint and secure your date. Before your VIP Day, we’ll help you collect information about your funnel and ensure access to your digital marketing accounts. We’ll meet at the start of your VIP Day to align on Lead Scoring goals and desired outcomes.
THE DESIGN PHASE
Through a series of triggers and tests, we’ll take you from a list of faceless clicks and email addresses to a beautifully-designed, dynamic spreadsheet that highlights your best leads. See the parts of your funnel people are most interacting with and who’s interacting with them the most.
THE DEVELOPMENT PHASE
We’ll meet again at the end of your Sprint and then let the optimization begin! Your new system puts you in the driver’s seat of your business. Review and update content that isn’t performing. Reach out to leads who’ve shown interest, but haven’t taken action.
BONUS:
LIVE Launch Follow-Up Call — we’ll meet right before your next live launch to show you how to work with your new Lead Scoring System to optimize on the go.
Forget the complex and expensive software. Let us set you up with an easy-to-manage Lead Scoring System that delivers ROI again and again.
Lead Scoring System Sprints are $1500 for high-touch, data-driven, strategy and support.
Only 2 openings a month.
WITH WITH KATY MARTIN
FOUNDER, DESIGNER, STRATEGIST
