Emily McMason
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Unlocking SEO Success: Decoding the Data That Proves It’s Working
We’re going to put this bluntly for the modern business owner. You can hire SEO experts to manage the finer details of ranking on Google but you’ll still need a...
From Good to Great: Enhancing Your New Website with Professional Copywriting
Copywriting is arguably the most underestimated skill in the website biz. It’s easy to look at a polished webpage and think, “Why would I pay professional copywriting services to do...
Don’t Let Them Go! Strategies for Lowering Exit and Bounce Rates
When you run a business website, you face the never-ending challenge of keeping people on your website long enough for them to take action, such as to buy from you...
Conversion Magic: Harnessing Psychology for Your Online Course Landing Page
Conversion rate optimization (CRO ) is a game of millimeters. Many business owners don’t realize it when they look at a professionally built webpage, but there are all sorts of...
Is WordPress the Best Website Builder?
Yes – it is. Did you know that almost half of the world’s websites are powered by WordPress? We’ve been working with WordPress (a.k.a WP) sites for many years, and...
10 User Experience Elements That Turn People Off
There’s a lot more science and psychology on web pages than many people assume – both good and bad. Website user experience (UX) refers to how people move through a...